How to reduce "Add to cart" cancellation & increase Sales
How to reduce "Add to cart" cancellation & increase Sales In this article I will highlight some of the things that will reduce the amount of cart cancellation in online business and if it decreases then sales will increase. Cart or basket cancellation is very frustrating for the business , because a customer goes too close to buying a product or service and cancels it without buying it. Let us know about Cart Abandonment or Cart Cancellation First of all you have to understand what Cart Abandonment is. It's a measure of how many visitors added an item to an e-commerce site to add to cart but left without buying it. The point of frustration is that when a customer adds an item to the cart, it clearly means that the customer is interested in buying your product or service but for some reason he buys it. It's a lot like coming ashore and sinking a boat. How to reduce the amount of cart cancellation 1. The call to action must be clear The call to action here does no...